Branding & On-Air Package Design for Ten at Noon
Role: Creative Direction / Design / Animation
Client Overview
Ten at Noon is an online platform dedicated to financial literacy, offering expert-led courses on personal finance topics such as credit, debt management, and homebuying. Their mission is to provide accessible, engaging, and informative content that empowers users to make informed financial decisions.
Project Scope
My task was to develop a comprehensive brand identity for Ten at Noon, including a distinctive logo and a cohesive on-air package that aligned with their educational and approachable tone. The goal was to create a visually compelling and recognizable brand that would enhance user engagement and reinforce trust in the platform’s content.
Brand Strategy & Design Approach
Logo Design: I designed a modern, clean, and versatile logo that conveys clarity and reliability. The design incorporates subtle financial and educational elements to reflect the platform’s core mission.
Color Palette & Typography: A professional yet inviting color scheme was chosen, balancing authority with accessibility. The typography was selected to ensure readability and approachability.
On-Air Package: The package included animated intro sequences, lower-thirds, transition graphics, and title cards. I used dynamic yet minimalistic motion design to maintain clarity while keeping viewers engaged.
Execution & Outcome
The final branding and on-air package provided Ten at Noon with a polished and cohesive visual identity, enhancing its credibility and audience engagement. The consistent design elements across video content reinforced brand recognition, helping to establish Ten at Noon as a trusted source in financial education.
Conclusion
Through thoughtful branding and motion design, we successfully elevated Ten at Noon’s visual presence, making financial education more accessible and engaging. The project highlights the power of strategic design in enhancing user experience and brand perception.