3D 'Magic Eye' Anamorphic Billboard on the Las Vegas Strip
Role: Art Direction / Design / Animation
The Client
Meow Wolf is an innovative arts production company known for creating immersive, multimedia experiences that transport audiences into surreal and fantastical worlds. Their large-scale exhibitions—House of Eternal Return (Santa Fe), Omega Mart (Las Vegas), and Convergence Station (Denver)—blend elements of interactive storytelling, art installations, and playful exploration, redefining the boundaries of entertainment and engagement.
The Brief
Meow Wolf tasked us with designing a 3D anamorphic "magic eye" billboard to promote their Omega Mart attraction in Las Vegas. The goal was to create an eye-catching, surreal visual that would intrigue and captivate passersby on the bustling Vegas Strip.
The Challenge
The project required designing, modeling, and animating a giant banana bursting with 3D fluid, all while ensuring the visuals aligned perfectly with the two-sided L.E.D. display to achieve the illusion of depth and realism. The challenge was to find the perfect "sweet spot" where the anamorphic effect would fool the eye and create a seamless, immersive experience.
The Delivery
The final result was a bold, mesmerizing animated billboard that captured the playful and surreal essence of Meow Wolf. The dazzling 3D illusion became a striking visual landmark on the Vegas Strip, drawing in audiences and adding to the magic of Omega Mart’s world of unexpected surprises.